Driving Innovation and Collaboration in the Mobile Payments Ecosystem

In the rapidly evolving payments landscape, organisations are increasingly developing mobile payments and contactless payments strategies in order to remain competitive. However, understanding and developing a suitable business model in this complex ecosystem is by no means straightforward. Through embracing the latest mobile commerce strategies and technologies such as Near Field Communication (NFC), whilst remaining mindful of the issues within mobile security, businesses across Australia can increase customer engagement and customer loyalty to drive revenue streams.

The key stakeholders involved in the mobile and contactless payments all face different issuesbut all will have to make decisions on the role they want toplay in the evolving payments ecosystem

Learn from all of the key players within the payments ecosystem

There has never been a more opportune time for financial institutions, merchant retailers, mobile network operators (MNOs) and hardware companies to come together and share knowledge, new ideas and best practice to position them moving forward. By bringing these key stakeholders together, organizations can form a collaborative understanding of how to develop and integrate a suitable business model and entrance strategy for new payment systems, whilst understanding and utilizing customer behavior and data to remain competitive via effective loyalty and promotional schemes.

Financial Institutions

• Protect market share from disruptive competition
• Support payment channel diversifications
• Maintain trusted customer relationships

Merchants

• Drive increased consumer spend with promotional opportunities
• Engage with customers and enhance the customer experience
• Integrate new payment technology with existing systems

Mobile Network Operators

• Overcome the challenges in developing new business models and partnerships,
• Determine the next step towards interoperability
• Engage with business leaders to learn winning formulas to capitalise on mobile payments

Keynote Sessions at Mobile and Contactless Payments Australia2012 will focus on:

• Understanding the evolving payments landscape and how to position your organization within it
• The impact that the latestindustry regulatory changes from key individuals of governing bodies will have on the payments ecosystem
• Shaping mobile payment roadmaps and business plans based on case study successes across Australia and New Zealand
• Appreciate how disruptive technologies are changing traditional payment systems
• The role of NFC in the mobile payments landscape
• Understanding how to target the mobile consumer, how mobile payments affect consumer behavior and loyalty and how to employ the correct strategy
• The dawn of the mobile wallet. Benefits, opportunities and the future.
• Understanding the security and privacy issues in mobile money, and countermeasures.

Make valuable connections with key industry players for future partnerships that will help you to achieve your goals of capitalising on new commerce opportunities.

Who you will meet at Mobile and Contactless Payments Australia 2012

You will encounter senior executives and decision makers who are responsible for: